Overview: Poll Everywhere is an audience response system (ARS) that works with any web-connected device. Because the application is lively and animated in a real-life audience setting, we wanted to capture that dynamic ‘wow’ moment in some of our landing pages. To do this we created animations that showed how the application works.
Goal: Since the animations would appear on a series of landing pages, the goal for them was to be engaging enough to improve the pages’ conversion rates.
Process: Since this was going to be a series of pages and the animations were time-consuming to make, we wanted to make sure we could capitalize on our efforts by reusing animations across the series. I created the HTML animations in a program called Hype3. Each was designed to last a few seconds and highlight a single function, or step in a process. Stakeholders reviewed the pages, and I gave them to a developer to publish.
Here is an entire landing page I made in Hype3 with several HTML animations.