Kevin Langer

Infographic Engagement Campaign

@Poll Everywhere

Overview: Poll Everywhere is an audience response system (ARS) that works with any web-connected device. To improve user engagement and encourage signups, we designed a campaign around infographics to share across social networks.

Goal: Engage people on social media to increase acquisition.

Process: Looking through our blog, we found several perennially popular posts. I repurposed those topics into infographics that could be broken apart and then shared in pieces on social networks. For each infographic, we created a blog post to bring new visitors into the acquisition funnel.

Infographic on PowerPoint Tweets made from the assets of the infographics
Infographic on icebreakers Blog post that went with the infographics
Infographic on Google Slides The PowerPoint infographic was made entirely in PowerPoint