Overview: Poll Everywhere is an audience response system (ARS) that works with any web-connected device. To improve user engagement and encourage signups, we designed a campaign around infographics to share across social networks.
Goal: Engage people on social media to increase acquisition.
Process: Looking through our blog, we found several perennially popular posts. I repurposed those topics into infographics that could be broken apart and then shared in pieces on social networks. For each infographic, we created a blog post to bring new visitors into the acquisition funnel.